Feb 17, 2026

Alessandro Pacciani signs with Armoury London for UK Representation

Alessandro Pacciani has signed with Armoury, strengthening the company’s growing roster of distinctive, filmmaker-led talent.


With a directing style that balances cinematic precision and emotional clarity, Pacciani joins the Armoury roster as the company continues to expand its slate of bold, talent-led projects. Pacciani is recognised for a visually precise, performance driven directing style, combining grounded realism with a strong cinematic sensibility.


Alongside his narrative work, he has built a strong reputation in high end car commercials, where his command of motion, pace and visual storytelling has translated into a polished, premium aesthetic. His work often explores heightened emotional stakes through controlled pacing, confident tonal shifts and an emphasis on actor led storytelling.


Managing Director, Matt Hichens’ statement:


“Alessandro is an amazing filmmaker in every respect and in every genre he works within. His knowledge and understanding of every type of car commercial is second to none. From his all in-camera technically breathtaking adrenalin fueled driving sequences to his stunningly crafted post and CGI heavy automotive films, he has it all in his tool box! Alongside all this, having worked with him, Alessandro, is pragmatic, a problem solver and a pleasure to work with. Really pleased and honoured to have him joining the ARMOURY family.”

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