To deliver creative concepts that will inform content creation. How the Converse brand will launch the product globally & overall, and how they will bring the drop to life in the marketplace, both physically & digitally. Concepts included disruptive ideas to launch the product in key European cities supported by world-class content that encapsulates both the Converse & Carhartt spirit, bringing the street-style utility/ military idea to life in a relevant way for our audience.
What we did
We worked closely with Hotel Creative to bring their concept to life, helping to develop the creative direction for three distinct colourways. The shoot featured a powerful Raptor buggy, special effects, and tyre spins—all captured within Shepperton studio.
To make it happen, we partnered with Machine Shop to engineer bespoke rigs tailored to the project.
