Led by Iris Vallés and Alex Olten, Garra is the creative union of two boundary-pushing talents whose backgrounds span photography, video, fashion, and art direction. Born in Barcelona, Iris honed her cinematic eye in Paris, developing a raw and emotionally charged visual language rooted in social awareness. Alex, also Barcelona-born, found her artistic footing in London’s fashion and music scenes before transitioning from creative direction into film.

Together, they bring a rare blend of artistic sensitivity and strategic vision, having directed campaigns for global brands like Nike, Netflix, Mango, Guerlain, and Coca-Cola, while collaborating with artists such as Aitana, Nathy Peluso, and Manuel Turizo. Their acclaimed short films — Huracán and Lluvia — showcase their ability to tackle urgent social issues with poetic force and cinematic polish, earning accolades including Best Young Directors at El Ojo de Iberoamérica. While proud to champion diverse perspectives, they push beyond categorisation with a gender-neutral name — Garra, meaning “claw” — symbolising their strength, precision, and intent to leave a mark.

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