Challenger online betting brand MrQ launched a new campaign combining tongue-in-cheek humour with a refreshingly simple and straightforward message around gambling: you win some, you lose some. But ultimately, it's all about the thrill of playing. We were approached by creative agency Fall Off The Wall (FOTW) and asked to partner up on the campaign which introduces MrQ as a no-nonsense gaming brand that doesn’t take itself too seriously and is a surprisingly honest player within an industry not known for transparency and truthfulness. The humorous campaign, directed by Armoury’s Simon Levene, centres on a series of six 30-second spots. In these relatively sarcastic, quick-fire win-or-lose vignettes we meet ‘The Player’ – a cool-as-a-cucumber character who plays things straight to the point of silliness, along with his portly sidekick and perfect comic foil.
"Since going live on TV MrQ's organic website traffic increased over 32%"
What We Did
Working closely with FOTW’s creative team we brought to life a series of comedic scripts for TV and digital alongside our director Simon Levene.Armoury’s experienced production team handled full production.To maximise brand awareness, we worked with FOTW developed social ads that sit alongside the creative perfectly. With some word wizardry, we tailored the core creative idea to work on multiple platforms, making the ‘all screen’ approach both cost and production effective.
Impact
- Since going live on TV MrQ's organic website traffic increased over 32%
- From a successful entry level DRTV venture through to a full scale live action BRTV campaign, we helped supersize online gaming brand MrQ, taking them from zero TV presence to stealing market share within a matter of months
