IONOS, founded in Germany, were looking for an agency to help them create a 360 campaign to establish themselves within the UK market. We formed an alliance with Nomad and 2050 to meet these demands and engage from concept development stage onwards.
Timings were aggressive, with an on-air date locked in, it was important to have the right team involved from the very beginning to bring the creative to life from pitch to production in 3 months. We produced a TVC that aired for over a year on leading UK channels, two online films and a press campaign that included both stills and banners.
The success of this campaign ensured our team were commissioned to bring Aunt Helga back for a follow on campaign for the following year.
"Customer inflow increased by 12.5K between July 2021 and September 2022."
What We Did
We assembled a winning team, combining
our TV and Production wizardry with Nomad’s
brand and campaign experience alongside
2050’s TV advertising excellence.
We partnered with Ionos from the get-go
and managed the account, liaising with key stakeholders across three agencies.
Managed all aspects of creative research and development, concept testing, as well as pre-production to shoot to post-production through to delivery, over a period of 3 months.
Impact
- 710 million impressions.
- 2 million clicks.
- 27 million video views.
- Watch rate of 46%.
- 1 million entrances.
- Ionos.co.uk growth rate of 3.8% from May 2021 to April 2022.
- Average customer inflow increased by 34% between August 2020 to August 2022.
- Website Traffic increased by 84K between
July 2021 and September 2022. - Customer inflow increased by 12.5K between July 2021 and September 2022.
- Services (sold) increased by 34.6K between July 2021 and September 2022.
