In 2017, Help Refugees opened a Choose Love pop-up shop in London's Soho. Choose Love is a nonprofit organisation empowering people to respond to life’s challenges with love, kindness and compassion rather than anger, hatred or revenge. Allowing people to buy essential items for refugees in the shop, and they wanted to create a series of films to get the word out. Alongside the ad, Choose Love used billboards in Piccadilly Circus to raise awareness.
Choose Love uses social media to:
- Create content to drive donations
- Share stories of forced displacement
- Share thought leadership on issues of forced displacement
- Respond to asylum policy
- Create content for brand collaborations
What We Did
Jack Laurence created these films in conjunction with the shop opening.
Impact
They've helped over 7 million people across 50 countries.
" Choose Love is a nonprofit organisation empowering people to respond to life’s challenges with love, kindness and compassion rather than anger, hatred or revenge."
