Nando's wanted to launch their ketchup with a twist across socials and online. Rollo was brought in to deliver his hot take on the hot sauce.
A 9:16 hero format for phones - 15 sec. These included reels to be viewed online on Meta (Facebook, Instagram) and Tiktok. By catering to a young audience both in the production and it's delivery, we aimed to get directly in front of the consumer, Gen-Z.
Alongside the ad, a seven-meter-tall inflatable bottle of Peri-Ketchup appeared outside Spitalfields's Market in London, wherein people could take a selfie and follow Nando's UK on Instagram to win a bottle of the sauce. Nando's also launched a pop-up in Shoreditch which featured another giant inflatable bottle of Peri-Ketchup and a Peri-Ketchup vending machine.
"Using expressive casting and a 360 whip pan round the table we were able to create a snappy, social forward ad for a sauce that should be in everyone's condiment armoury".
What We Did
Covering home cooked culinary creations in ketchup is a no go. It’s an act of flavour-treason. Offensive even. We’d go as far as to call it a red flag. But what if that ketchup had a secret ingredient that turned shame to pride? Plain to punchy? What if that ketchup included PERi PERi? A red sauce without the red flag. Using expressive casting and a 360 whip pan round the table we were able to create a snappy, social forward ad for a sauce that should be in everyone's condiment Armoury.
