​Armoury has continued to expand its roster with the addition of comedy director Josh Logue. Known for his instinctive focus on character and performance, Josh’s work blends elevated visual worlds with a grounded, playful sense of humour. His directing style is driven as much by a love of cinema and music as it is by an appreciation for the absurd, always chasing ideas that feel fresh, distinctive, and above all, genuinely funny.

Josh has a proven ability to build rich, memorable worlds, from crafting the visual identity and tone for Empire of the Sun’s ‘Walking on a Dream’, to delivering standout commercial work like his campaign featuring Valtteri Bottas for Uber Carshare. Whether developing stylised universes or capturing nuanced comedic performances, he brings a thoughtful, collaborative approach to every project. Off set, he plays guitar in a band - an extension of the same creative energy that fuels his work.

Managing director, Matt Hichens said, ‘Josh Logue’s work I would describe as joyful, very funny and very silly all at the same time! He had us straight away with his Empire Of The Suns ‘Walking on a Dream’ promo. It's just brilliant and defy anyone not to smile watching it! His commercials have the same brilliant craft and comedy and we are looking forward to working with him in the UK.

New Signing, Josh Logue, says, ‘The Armoury London team are a bunch of fun, creative, like minded peeps. I love their spirit and approach to the industry. Exactly the kind of people worth making things with.’